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Citi, Lazada roll out millennial-focused credit card in Singapore

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Published Sun, Dec 8, 2019 · 09:50 PM

    Singapore

    AS THE purchasing power of tech-savvy millennials continues to climb, Citi and regional e-commerce platform Lazada are targeting to serve over 50 per cent of young professionals in Singapore with the launch of a co-branded credit card.

    This comes as more than 30 per cent of Citi customers' credit card spending is now made via digital channels, said Citibank Singapore chief executive Brendan Carney in a statement on Monday.

    CitiLazadaMillennialsE-commerce

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