Companies ride on Star Wars fervour
Numerous products and collectibles linked to cultural phenomenon are now on sale
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Nisha Ramchandani
Singapore
THE Force is strong ... and companies know it.
Firms have been hitching their wagons to the franchise ahead of the launch of the Star Wars: The Force Awakens movie, which hits Singapore's cinemas on Dec 17. The highly anticipated film comes about 10 years after the last instalment, Episode III: Revenge of the Sith, but chronologically picks up where Episode VI: Return of the Jedi left off back in 1983. In short, Christmas arrives early this year for fans of the franchise.
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