De Beers adjusting marketing strategy to revive diamond sales
Research undertaken in 3 largest consumer markets for diamonds finds opportunity in uncertain times
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London
DE BEERS is conducting lateral market research to boost diamond sales in a depressed global jewellery market. The company's strategy could well be an education primer for other businesses.
De Beers is surveying consumers to find out their preferences during the Covid-19 health, social and economic crisis. It is adjusting its marketing strategy accordingly and planning ahead for a pandemic-free world.
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