DFI shrinking Giant’s footprint to focus on Cold Storage amid growing competition

SUPERMARKET chain Giant has recently shuttered several outlets here. But market watchers believe there is little cause for concern, as it is part of DFI Retail Group ’s right-sizing approach as it turns towards ready-to-eat and fresh produce in its other grocery brands Cold Storage and CS Fresh.

Despite the closures, analysts say DFI’s focus on multi-format retailing, with health and beauty and convenience as key segments, continues to keep the counter attractive.

DBS analysts Andy Sim and Chee Zheng Feng said DFI appears to be focusing on the Cold Storage and CS Fresh branding, as well as fresh, ready-to-eat options – bakeries, salad bars and takeaway Japanese sushi – to supplement its fresh products and grocery repertoire.