Disney plans to expand its Marvel theme park attraction in California

WALT Disney Co plans to add a third attraction to its Marvel superhero area at the California Adventure theme park, reflecting the strong performance of the company’s resorts business.

While offering few specifics, the company said in a Twitter post Friday (Sep 9) that the expansion of its Avengers Campus in Anaheim, California, would include a “brand-new story that will bring guests into battle alongside their favourite Super Heroes”.

The company made the announcement at the start of its D23 Expo, a 3-day extravaganza for fans that includes celebrity appearances, dioramas of theme-park attractions in progress and plenty of opportunities to shop. It’s held at the Anaheim Convention Center. 

Disney’s theme park business has been on a tear as consumers travel again after nearly 3 years of pandemic. Profit for the division, which includes consumer products, rose sixfold to US$2.19 billion in the most recent quarter.

The Avengers Campus, which opened last year, includes an immersive Spider-Man ride that allows guests to seemingly shoot webs at evil robot spiders. Other upcoming attractions teased at D23 include a remodelling of Splash Mountain to focus on Tiana, the company’s first Black princess. BLOOMBERG