Echo Entertainment wants to use jewellery to track down world's top gamblers

Sydney

AUSTRALIA'S Echo Entertainment Group Ltd needs a way to penetrate the exclusive community of the world's top gamblers and lure them to its Brisbane casino. It's partnering the world's largest jeweller to get a foot in the door.

A loyalty programme that offers yacht cruises and truffle tastings to people who spend more than HK$1 million (S$176,600) a year at Chow Tai Fook Jewellery Group Ltd stores will help bring in high-rollers to Echo's new casino resort in downtown Brisbane, according to its chief executive officer Matt Bekier.