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Endorsement darling

Financially-savvy Maria Sharapova gets just 10% of her earnings from tennis tournament prize money

Singapore

IT'S not too difficult to understand why Maria Sharapova is the world's highest-paid female athlete, a distinction that Forbes has bestowed on her for 10 straight years now.

The leggy 27-year-old topped the list yet again this year with US$24.4 million (S$31.1 million) in earnings. But only a fraction of that - about US$2.4 million - came from prize money in tennis tournaments.

The rest of it was earned from her endorsements of a wide range of prestigious global brands such as Nike, Tag Heuer,...

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