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Estee Lauder to buy make-up brand Too Faced for US$1.45b

Biggest acquisition in its history will help it to expand in e-commerce and speciality stores

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Published Tue, Nov 15, 2016 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    New York

    ESTEE LAUDER Cos, making the biggest acquisition in its history, has agreed to buy cosmetics company Too Faced for about US$1.45 billion, scooping up a makeup brand that is popular with millennials.

    Too Faced, which is expected to top US$270 million in net sales this year, will help Estee Lauder expand in e-commerce and speciality stores, according to a statement on Monday. The purchase is expected to be completed next month.

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