Europe's football market shrinks after multi-billion dollar Covid hit: Deloitte

Singapore

EUROPE'S football market contracted for the first time since the financial crisis in the 2019/2020 season, as the ongoing coronavirus pandemic disrupted some of the region's biggest competitions.

Revenue fell by 13 per cent, or 3.7 billion euros (S$5.95 billion), to 25.2 billion euros as hundreds of matches were postponed or cancelled amid social distancing measures, according to a report from Deloitte released on Thursday.

The pain was felt across Europe's largest leagues, with the so-called "big five" - from England, Italy, Germany, Spain and France - seeing revenue decline 11 per cent in the season.

"We are now beginning to see the scale of the financial impact that the pandemic has had on European clubs," Dan Jones, partner and head of the Sports Business Group at Deloitte, said in a statement.

"It will be a number of years before the full financial impact of the Covid-19 pandemic on European football is known."

It has been an extremely trying period for Europe's most beloved sport. Clubs avoided the worst when play in most countries was allowed to resume after the first wave of the virus, although some storied teams in countries such as France and the Netherlands have been left fighting for survival after competitions there were abandoned entirely.

Clubs that play in England's Premier League, the biggest national competition in Europe, racked up the biggest collective loss in their history last year as games were halted and ticket sales evaporated.

The most recent season, which ended in May, was played with few or zero fans in stadiums, which normally see average attendances of around 40,000 people.

That was a big blow for England's top clubs, which derived around 13 per cent of sales before the pandemic from supporters buying tickets to cheer on their teams.

Revenue from broadcasters paying to show matches that were supposed to be played a year earlier will help with a bounce-back, Deloitte predicted.

"We project that the revenue for the Premier League will get back to a similar level to what it was in the 2018/2019 season," Sam Boor, a senior manager at Deloitte, said in an interview.

"In 2021/2222, we think there will be a new record revenue set for the premier league of about 5.5 billion euros." BLOOMBERG