Failed Pepsi, Nivea ads show industry's diversity problem
Botched campaigns seem to suggest scant progress from the white male bubble of the 1960s
New York
RECENT high-profile advertising missteps by Pepsi and skin-care company Nivea underscored anew Madison Avenue's awkward relationship with racial diversity at a time when the United States is becoming less white.
PepsiCo's ill-fated "Moments" spot, featuring model Kendall Jenner, was quickly pulled with an apology after being vilified for trivialising the "Black Lives Matter" movement.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Coca-Cola raises annual organic sales forecast on global demand, higher prices
Dying salmon trouble Norway’s vast fish-farm industry
Fast-fashion giant Shein wants to sell skincare, toothpaste and toys, too
Billionaire Geiger is said to near US$7 billion L’Occitane buyout
HCA beats first-quarter profit estimates on higher patient admissions
US FDA approves Pfizer’s gene therapy for rare bleeding disorder