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Ferrari going nowhere in luxury goods market despite F1 success
Its non-car products are designed for racing fans than for people who buy luxury goods
Add BT as a preferred sourcePublished Fri, Oct 23, 2015 · 09:50 PM
Milan
WITH more than 220 Grand Prix wins, Ferrari is the most successful Formula One team in history - a record that goes a long way towards justifying the US$200,000-plus sticker price of its street-legal sports cars. Yet as chairman Sergio Marchionne seeks to expand the brand into luxury goods such as apparel and accessories, that racing pedigree may hurt Ferrari as much as it helps.
Mr Marchionne has long maintained that as a seller of sleek and speedy toys to the megarich, Ferrari has more in common with Fendi and Chanel than Fiat or Chevrolet.
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