Fossil buys wearable device firm for US$260m
It'll use Misfit's know-how across a selection of its 16 brands, marrying fashion with tech
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New York
FOSSIL has agreed to acquire Misfit, a maker of wearable devices, for US$260 million to shore up its technology as it pushes into smartwatches.
Misfit makes a variety of wearable devices, such as fitness and sleep-tracking wristlets and a clip-on smart button that tracks activities. Fossil singled out Misfit's battery-life tech as a particularly appealing component.
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