G-Shock staying relevant amid smartwatches
It will focus on connecting its watches to smartphones, rather than trying to mimic them
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New York
G-SHOCK creator Kikuo Ibe sits in a makeshift showroom, surrounded by dozens of G-Shock watches that include a prototype model from 1982. It still works, his translator proudly proclaims. Durability is what people love about these watches, after all.
Soft-spoken but with a lively sense of humour, the bespectacled Japanese engineer then goes through the history of G-Shock in English, telling the story of his life's work.
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