The Business Times
SUBSCRIBERS

German candy-maker thrives on 200-year-old secret recipe

Published Fri, Dec 19, 2014 · 09:50 PM
Share this article.

Luebeck, Germany

JG Niederegger GmbH owner Holger Strait has a 200-year-old secret and he's not sharing. He's one of only five people who know the recipe for the marzipan that shoppers buy this time of the year in high-end stores around the world.

While Niederegger prides itself on using more almonds and less sugar than competitors, the exact roasting method and the composition of the third ingredient, which resembles rose water, is locked in a safe.

Focusing on producing top-quality marzipan has helped the family-owned company in the northern German town of Luebeck to find a niche in the market and post a profit every year for the last three decades.

Niederegger's focus on one specific segment is a prime example of why Germany's Mittelstand - the about three million small and medium enterprises that account for more than half the country's economic output - has continued to t…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here