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German discount retail chain Aldi opts for customer-friendly design

Rising competition, changing consumer tastes forcing it to update its image

Published Mon, May 16, 2016 · 09:50 PM

Unterhaching, Germany

OUT with the cardboard boxes, rough forklift crates and no-frills warehouse look - in with cozy wood panelling, natural light and chilled fruit smoothies at the breakfast bar.

Aldi, Germany's original discount supermarket chain, is getting a major facelift - spelling the end of an era, at least in design terms, for the traditional first-stop shop of the thrifty German housewife.

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