German discount retail chain Aldi opts for customer-friendly design
Rising competition, changing consumer tastes forcing it to update its image
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Unterhaching, Germany
OUT with the cardboard boxes, rough forklift crates and no-frills warehouse look - in with cozy wood panelling, natural light and chilled fruit smoothies at the breakfast bar.
Aldi, Germany's original discount supermarket chain, is getting a major facelift - spelling the end of an era, at least in design terms, for the traditional first-stop shop of the thrifty German housewife.
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