Subscribers

Germans spur price battles between British supermarkets

London

BRITISH supermarkets are slashing prices ahead of Christmas, spurred by competition from German-owned discounters, benefitting customers of all tastes.

Sales events dubbed "Black Friday", "Cyber Monday" and "Manic Monday" - imported from the United States - surged in popularity across Britain this year as retailers fight for market share both online and in stores.

These provided fresh price battles between British supermarkets as they seek to halt the advance of German discounters Lidl and Aldi...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes