GE's radio theatre gets its message through
The company releases a new series called LifeAfter, after its sci-fi thriller The Message last year hit No 1 on the iTunes podcast chart
Add BT as a preferred sourceDeeperDive is a beta AI feature. Refer to full articles for the facts.
New York
FOR a brand seeking to reach the podcast-listening public, there is one thing better than sponsoring a hit series: creating your own.
General Electric pulled it off last year with its quaintly named GE Podcast Theater. Its eight-part science-fiction thriller The Message, produced with the Panoply podcasting network, hit No 1 on the iTunes podcast chart and had nearly five million downloads.
Share with us your feedback on BT's products and services
TRENDING NOW
Autobahn Rent A Car directors declared bankrupt over S$50 million each owed to DBS
Amazon’s MGM Studios gains creative control over ‘James Bond’ franchise
UOB’s Wee Ee Cheong says S$4.9 billion Citi deal ‘paying off’ as Asean push accelerates
In taxing wealth, how far can Singapore push property owners?
