Giants of retail tear prices down as they rush into Iceland
US-based Costco and Sweden's Hennes & Mauritz AB among titans pummelling local stores
Reykjavik
A COMMON complaint heard on the streets of Reykjavik - apart from the weather - is about prices. A standard burger will set you back as much as US$20, while branded sneakers cost double what they are priced in the United States.
That's about to change.
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