Help us fight fakes, says Alibaba Internet security chief

Hangzhou, China

WHEN it comes to fighting fakes, Alibaba's head of Internet security says cooperation beats the courtroom any day.

Ni Liang, who runs the Hangzhou, China-based company's anti-counterfeiting operations, was speaking to Reuters days after Gucci, Yves Saint Laurent and other luxury brands owned by Paris-based Kering SA sued Alibaba in New York, alleging that the e-commerce giant had knowingly made it possible for counterfeiters to sell fakes. Mr Ni said brands had a better chance of succeeding in clamping down on the pervasive counterfeit trade if they talked to Alibaba, instead of suing it.