Hilfiger's fast-paced fashion, cars push Milan shows to the finish line
Milan
US designer Tommy Hilfiger embraced the so-called "see now, buy now" strategy on Sunday with his "TommyNow Drive" collection, bringing the curtains down on Milan Fashion Week with a show featuring fast cars and even faster fashion.
"TommyNow is about the democratisation of fashion and pioneering the see-now-buy-now movement," said a company note.
TRENDING NOW
Two-thirds of Sentosa Cove resales in the red, with average loss topping S$1 million since 2023
Too little, too late? Manila’s billion-dollar bid to ignite its sputtering EV industry
How BYD disrupted Singapore’s car market – and why the strategy is turning on itself
Vietnam seeks US$76 billion a year from capital markets to ease reliance on banks