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How to make US$100,000 a month in China, live-streaming your life

Published Mon, Jul 24, 2017 · 09:50 PM

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    Shenyang, China

    YU LI is ready for his close-up. Hair: poofed. Face: powdered. Any minute now, he will be live on camera, raking in the cash.

    From a studio in the northern city of Shenyang, Yu, who goes by Brother Li, spends hours a day broadcasting on YY, a social network run by tech giant Tencent. When he cracks a joke (which is often) or gives a shout out (ditto), fans send him "virtual gifts", which represent real money.

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