How Pantone is still turning colour into money
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
New York
SOME 210 new colours came into the world last week. Ballet Slipper, Spice Route, Jurassic Gold, and Sea Turtle, among others. These shades always existed in nature, but now they are official - dramatic names and all. One can buy them from Pantone, a small company in Carlstadt, New Jersey, that literally snatches its products out of the air.
Pantone monetises wavelengths and pigments the way Coca- Cola bottles water and Manhattan developers buy up chunks of the sky. Technically, it's a kind of biochemical company. After developing colours in a lab, Pantone makes most of its money by selling the shades and corresponding formulas to fabric mills, printers and designers in a range of disciplines.
Share with us your feedback on BT's products and services
TRENDING NOW
Autobahn Rent A Car directors declared bankrupt over S$50 million each owed to DBS
Amazon’s MGM Studios gains creative control over ‘James Bond’ franchise
UOB’s Wee Ee Cheong says S$4.9 billion Citi deal ‘paying off’ as Asean push accelerates
In taxing wealth, how far can Singapore push property owners?
