New York

EVERY month there seems to be a newly minted beauty star - someone whose social media feed highlights trends, how-tos, product reviews and more to her plentiful followers.

But in the world of influencers, not all fight in the same weight class. And one woman in particular has emerged as a force to be reckoned with, a Kim Kardashian West of the beauty influencer economy, if you will: Huda Kattan of @HudaBeauty, who has 18 million Instagram followers, heads a namesake makeup line and is introducing a Huda Beauty emoji collection called Hudamoji (not unlike Kardashian West's Kimoji) this spring.