Huge collection of Swatch watches up for auction
Over 5,800 pieces will go under the hammer at Sotheby's in HK; "superlot" is expected to fetch more than US$1.3m
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Hong Kong
ONE of the biggest private collections of Swatch watches in the world will go under the hammer in Hong Kong this week and is expected to fetch more than US$1.3 million.
Credited with breathing new life into the ailing Swiss watch industry after its launch in 1983, Swatch quickly became a cultural phenomenon with its multi-coloured plastic designs and largely affordable price tags.
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