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Ikea to open its first Korean store this week after ruffling a few feathers

Published Tue, Dec 16, 2014 · 09:50 PM

Seoul

GLOBAL furniture giant Ikea opens its first store in South Korea on Thursday, a much-anticipated market entry that has stumbled at a number of commercial and cultural hurdles along the way.

Expectations are high for the Swedish firm's 131,550 square-metre outlet in the city of Gwangmyeong, south of Seoul, especially among young, urban consumers.

Koreans have long lamented a lack of choice in a domestic furniture market often criticised for its overpriced, limited designs. But it is Ikea's pricing …

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