India Post rides e-commerce wave as villagers take to online shopping
Postal giant has tied up with 400 e-commerce companies to deliver goods in the absence of reliable private delivery companies outside the big cities
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Alwar, India
WITH his rickety bicycle and sackcloth mail bag, 62-year-old Indian postman Chet Ram does not look like a worker at the vanguard of an e-commerce revolution delivering everything from mobile phones to cow manure.
He pedals kilometres each day in rural Rajasthan state, ferrying packages to villages and takes payments in cash because most of his customers do not have bank accounts, let alone credit cards.
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