Instacart gets Pepsi, Doritos to pay shoppers' delivery fees
Delivery startup works with goods makers to cover costs and offer discounts
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New York
ONLINE shoppers hate paying delivery fees. So Instacart Inc is getting Pepsi to foot the bill.
The grocery delivery startup is working with General Mills, Nestlé, PepsiCo, Unilever, and other consumer goods makers to cover the cost of delivery or provide other discounts when customers buy their products. In addition to the coupons, the companies pay Instacart to advertise on its website. Since introducing the programme about six months ago, it now accounts for 15 per cent of Instacart's revenue, said Apoorva Mehta, the company's chief executive officer.
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