The Business Times
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Iranian saffron fuelling growth of small German food business

Published Sun, Oct 2, 2016 · 09:50 PM

    Berlin

    ONCE cultivated by Persian kings and believed to have healing powers, saffron is now fuelling the growth of a small German business that imports tonnes of the spice from Iran to make fine food products for sale in Europe and the Gulf.

    "We try to capture the soul of saffron and the magic it contains," says Michael Sabet, an Iranian-German business executive who quit his banking job six years ago to found Miasa GmbH, which is now doubling its revenues every year.

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