Italy's Pineider 1774 pens writing resurgence with its first Asia store in the little red dot

Singapore

ITALIAN heritage brand Pineider 1774 is witnessing a resurgence in handwritten letter-writing during the Covid-19 pandemic as people reconnect with loved ones and friends through the more intimate form of communication, and it is ready to embark on a global expansion, starting with Asia and a new boutique in Singapore.

The made-in-Italy luxury lifestyle brand, which specialises in fine bespoke stationery, writing instruments and leather goods, has opened its first Asia store in Singapore at Marina Bay Sands on July 28.