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Ivory Coast's battle of the beers turns bitter

Ads of market leader Solibra and new entrant Brassivoire vie for attention

Published Sun, Aug 13, 2017 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Abidjan

    "IN our house, the beer is Bock!" boasts the familiar slogan for the lager that is Ivory Coast's market leader, brewed by Solibra.

    "Beer Ivoire, loved by Ivorians!" says a competing advert for Ivoire lager, brewed by newcomers Brassivoire.

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