Japan clothing chain Shimamura's growth outpaces rival Uniqlo
It is sticking to selling no-frills clothes in the country's moribund economy
Tokyo
NO-FRILLS fashion. Cheap and cheerful. Call it what you will, Shimamura Co has a money-making formula for selling clothes in Japan's moribund economy.
Growth in operating income at the country's second-largest clothing chain has outpaced bigger rival Uniqlo-owner, Fast Retailing Co, for the past five quarters. The reason may come down to the 63-year-old retailer's simple approach.
