Jollibee out to spread its wings globally
It picks Singapore as one of first markets to launch menu featuring chicken items
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PHILIPPINES-BASED fast-food chain Jollibee is aggressively expanding its global presence, and has chosen Singapore as one of the first few markets to carry its new line of chicken products.
"We want to be a major player in Singapore. But we're definitely also looking at other markets in Asia like Malaysia," said Dennis Flores, vice-president of international markets, Jollibee Foods Corporation.
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