Katrina Group serves up fried chicken, craft beers to ride South Korean wave

AFTER a Covid-driven consolidation of brands in its stable, restaurant operator and hospitality player Katrina Group is refreshing its offerings with new concepts and cuisines – including taking a shot at South Korean food. 

This comes amid changing consumer lifestyles and preferences post-pandemic, and is in line with the group’s strategy to rebrand and rejuvenate its portfolio, said chief executive officer Alan Goh.

Among Katrina Group’s new brands slated to open this year are South Korean craft beer and fried chicken restaurants Daily Beer and Daily Chicken.