Kim Kardashian to start new skin-care line with Coty

KIM KARDASHIAN, the celebrity and influencer, is starting a new skin-care line with Coty.

SKKN by Kim will launch on a new online store, operated in tandem with Coty, on Jun 21, according to a statement. Initial products include a cleanser, toner, exfoliator, and several serums and creams, with prices ranging from US$43 to US$95.

"What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it," Kardashian said in the statement.

Coty shares fell 1.9 per cent to US$6.96 at 12.39 pm in New York trading.

Coty has increasingly tied its fortunes to the Kardashians as it seeks to harness their star power to give sales a boost. The company acquired a 20 per cent stake in Kardashian's beauty business in 2020. The US$200 million deal valued her business at US$1 billion.

Coty has also done business with Kardashian's sister, Kylie Jenner. It acquired 51 per cent of Kylie Jenner's beauty brands in 2020 and was involved in the relaunch of Kylie Cosmetics in July 2021.

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Kardashian previously said she would rebrand her KKW Beauty and KKW Fragrance lines, which she launched in 2017 and shut down in 2021. Kardashian also co-founded the lingerie label Skims, most recently valued at US$3.2 billion in January. BLOOMBERG