The Business Times
business-time-50
SUBSCRIBERS

Kopiko maker Mayora enjoys sweet success amid newfound fame

google-preferred-sourceAdd BT as a preferred source
Yong Hui Ting

Yong Hui Ting

Published Thu, Nov 23, 2023 · 05:00 AM
    • Jakarta-headquartered Mayora Indah is the company behind the Kopiko brand that is currently trending on social media.
    • Mayora’s director cum marketing director Ricky Afrianto is aiming for a top line figure of 30 trillion rupiah.
    • Jakarta-headquartered Mayora Indah is the company behind the Kopiko brand that is currently trending on social media. PHOTO: UOB
    • Mayora’s director cum marketing director Ricky Afrianto is aiming for a top line figure of 30 trillion rupiah. PHOTO: UOB

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    WHEN South Korean actors were seen peeling open packets of Kopiko coffee-flavoured candy on screen, TikTokers started to film their own first tastes of the sweet treat.

    Kopiko is currently trending on social media. A video of Tesla chief Elon Musk giving it two thumbs up has racked up 1.8 million views and counting. Search for Kopiko on any social media platform, and you might find short clips from the South Korean TV series Vincenzo and recipes incorporating Kopiko candy or coffee powder.

    Such global attention has been good for Mayora Indah, the Indonesia-listed food and beverage company behind the Kopiko brand.

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    Consumer goodsAsean BusinessAseanIndonesiaSouth-east Asia

    Copyright SPH Media. All rights reserved.

    Reuse this contentFeedback

    TRENDING NOW

    Lim's pay package includes about S$3.6 million as salary and around S$3.9 million as bonus, indicates the company's annual report.

    Genting Singapore’s Lim Kok Thay receives S$7.5 million pay package for FY2025

    Chinese Foreign Minister Wang Yi stopped short of explicitly naming the US or Israel as aggressors, a telling omission from a country that otherwise speaks with little diplomatic timidity.

    Beijing’s calculated silence on the Iran war 

    Those aged below 30 account for the largest share of overqualification.

    More workers in Singapore opt for jobs for which they are overqualified: MOM, NTUC studies

    While residential property has delivered solid gains, observers say other assets such as equities often outpace it over the longer term.

    Higher costs, lower returns: Why are Singaporeans still betting on real estate?

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More