Look to India for growth, ESG urges Singapore consumer firms
The agency's South Asia market director says marketing, good distributors key to success in the sub-continent
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Annabeth Leow
Singapore
THE size and structure of India's economy make it an attractive market for Singapore's consumer players, even amid fears of a global downturn.
And the next step up the value chain could be in-market production, said Tay Lian Chew, global market director for South Asia at government agency Enterprise Singapore (ESG).
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