Luxury brands get digitally savvy to win more fans
The meteoric rise of social media is forcing these companies to reassess how they use, interact with, and respond to the likes of Instagram and Snapchat
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New York
JOSÉ de Cabo spends a lot of time on social media. But unlike most people who post on Twitter and Facebook to keep up with friends and family, Mr de Cabo and his team of more than 140 people - primarily based in New York and London - have another goal.
They scour the world's most popular social media sites on behalf of luxury brands like Lancôme and Yves Saint Laurent, hunting for personal photos that feature the brands - like an image of a handbag or pair of shoes - that could be used in marketing campaigns.
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