LVMH sees timing as key in high-stakes foray into multi-brand luxury e-commerce
Paris
IAN Rogers, chief digital officer of LVMH Moet Hennessy Louis Vuitton, sat in his sunlit office on Avenue Montaigne last month, alongside a large cactus with a mélange of Pucci-pattern skateboards and black and white rock band photographs arrayed on the walls behind him. Using a tattooed finger, he punched in a pass code that would unlock access to "Babylon": the code name for the top secret project he has been working on since his arrival 18 months ago at the world's largest luxury group.
"We believe we are on the cusp of revealing something very exciting," Mr Rogers, 44, said in hushed tones.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Chinese tariffs could leave cognac makers with too much brandy
Holiday Inn owner IHG’s Q1 revenue up 2.6%, leisure travel demand remains strong
WSJ moves Asia headquarters from Hong Kong to Singapore
South Korea to slap fines on food suppliers for ‘shrinkflation’
Olam outbids Dreyfus’ sweetened deal for Australia’s Namoi, raises offer to A$0.66 per share
Live Nation’s revenue beats estimates as boom in concerts drive ticket sales