McDonald's advertises US$2.50 summer deals to revive sales

Chicago

MCDONALD'S Corp on Tuesday started offering a double cheeseburger and fries for US$2.50, an attempt to revive sales in an increasingly competitive fast-food market.

The US promotion, which runs through the summer, is one of the first specials to be advertised nationally since Steve Easterbrook became the company's chief executive officer in March. Some of the chain's restaurants in New York, Houston and Orlando, Florida, also are advertising a "Summer Break Menu" with options such as fish sandwiches or snack wraps paired with a small french fries for US$2.50, said Lisa McComb, a spokeswoman.