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McDonald's enlists orcs and elves in China
Firm turns to World of Warcraft as it tries to recover from food scandal
Published Wed, Nov 19, 2014 · 09:50 PM
Shanghai
MCDONALD'S Corp is enlisting the orcs and elves of the World of Warcraft in its fight to win over Chinese consumers scared away by food safety scandals.
To entice younger customers, McDonald's designed Warcraft- themed outlets and gave away virtual items such as magic turtles tied to the popular online role-playing game, its first cooperation in China with a computer game.
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