SUBSCRIBERS
McDonald's revamps McCafe brand as it lags Starbucks
Published Tue, Dec 6, 2016 · 09:50 PM
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Chicago
MCDONALD'S Corp, losing ground in its battle for the nation's coffee drinkers, is planning to shake up its McCafe brand - part of a bid to challenge Starbucks Corp and Dunkin' Donuts.
The company will reintroduce the McCafe concept next year, about eight years after it debuted nationwide. The push follows efforts to upgrade its java and get more of its beans from sustainable sources, mimicking a move by its Seattle-based rival.
Share with us your feedback on BT's products and services