Michael Kors' McLaren deal fuelling push for menswear
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JOHN Idol, chief executive officer of Michael Kors Holdings Ltd, is on a mission to make the brand more enticing to men.
The company's partnership with the McLaren-Honda Formula 1 racing team, announced on Wednesday, is part of a broader plan to combat decelerating growth by winning new customers outside its base of female handbag aficionados, Mr Idol said in an interview with Bloomberg Television in the British capital.
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