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Michael Kors wants you to feel like you met Michael Kors

Firm is revamping stores and training sales associates to deliver personalised style ideas from namesake designer

Published Thu, Nov 2, 2017 · 09:50 PM
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New York

MICHAEL Kors Holdings Ltd's turnaround plan hinges on making its customers feel like they're being personally dressed by its namesake designer - even if they aren't.

The company is revamping stores and training sales associates to deliver personalised style ideas that are handed down from Kors.

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