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Michael Kors wants you to feel like you met Michael Kors

Firm is revamping stores and training sales associates to deliver personalised style ideas from namesake designer

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Published Thu, Nov 2, 2017 · 09:50 PM

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    New York

    MICHAEL Kors Holdings Ltd's turnaround plan hinges on making its customers feel like they're being personally dressed by its namesake designer - even if they aren't.

    The company is revamping stores and training sales associates to deliver personalised style ideas that are handed down from Kors.

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