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Millennials' hunt for caffeine fix pushes coffee demand to record
This cohort accounts for about 44 per cent of US coffee demand, according to researcher Datassential
Published Mon, Oct 31, 2016 · 09:50 PM
New York
MILLENNIALS' seemingly unquenchable thirst for coffee is helping to push global demand to a record just as supplies are tightening.
Americans are becoming java junkies at an earlier age, and young adults are increasing their daily consumption at a fast enough pace to make up for declines by older folks.
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