Movie-going has likely changed forever, says Disney CEO

Los Angeles

WALT Disney Co chief executive officer (CEO) Bob Chapek said he believes there have been fundamental changes in people's attitudes toward movie-going, trends that will probably continue after the global pandemic passes.

"The consumer is probably more impatient than they've ever been before, particularly since now they've had the luxury of an entire year of getting titles at home pretty much when they want them," he said on Monday at a Morgan Stanley media and technology conference. "I'm not sure there's going back."

The remarks are particularly notable coming from Disney, a company that dominated the box office before the pandemic. Mr Chapek, who spent a good part of his early career at Disney's home-entertainment division, said he will continue to experiment with offering films online for purchase - or moving them more quickly to streaming services.

"We certainly don't want to do anything like cut the legs off a theatrical exhibition run," he said. But the old approach - where a movie could be out of theatres and still not available for home viewing - is not viable anymore, he said.

"We like to let the consumer be our guide in almost all situations," he said. "I don't think there'll be the tolerance for a title being out of theatrical for months and yet it hasn't had its chance for it to be thrown into the marketplace in another distribution channel."

Disney had the largest market share of any film distributor in 2019, before the Covid-19 crisis prompted theatres around the world to close. Even as cinemas begin to reopen, film-goers have been slow to return.

Disney and other Hollywood studios have held back on debuting some of their biggest films on the big screen. In some cases, they have released them directly to consumers on streaming services or made them available for purchase online.

Mr Chapek has made a big push into streaming TV, increasing investment in original content and consolidating Disney's media businesses to get them all aligned with how consumers want to watch programmes.

He said any new sports rights deals, including one he is negotiating with the National Football League, will include content for the company's ESPN+ streaming service.

Meanwhile, the executive said he is "very pleased" with the launch of a new Star-branded channel on the company's Disney+ service in Europe, which came with a two-euro (S$3.20) price increase.

The Indiana native took over the world's largest entertainment company a year ago, just as the coronavirus began its spread across the world. He said the pandemic will also change how Disney operates its theme parks, which have been closed or operating at reduced capacity due to the virus. BLOOMBERG

READ MORE: mm2 Asia's bet on cinemas may be a long shot