New S-Class reveals Mercedes' changing face
Stuttgart
PANDEMICS come and go - but at Mercedes-Benz, the S-Class is eternal. "It's our flagship, it's something where the whole company goes the extra mile," said Ola Kallenius, chairman of the Board of Management of Mercedes-Benz AG and its parent, Daimler AG.
Speaking to The Business Times on the phone just hours before the new S-Class' virtual global premiere on Wednesday, Mr Kallenius sounded upbeat about the company's signature product, a car that Mercedes claims is the world's best-selling luxury saloon. It sold 500,000 of the last edition in seven years, nearly 3,000 in Singapore.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO
Australia’s retail sales volumes fall 0.4% in Q1
Possible class action lawsuit against Cordlife by customers could take at least 2 years
Chinese tariffs could leave cognac makers with too much brandy
Holiday Inn owner IHG’s Q1 revenue up 2.6%, leisure travel demand remains strong
WSJ moves Asia headquarters from Hong Kong to Singapore