Online grocers in India ringing up good business
City traffic, parking shortage, better Web access are prompting many to shop at e-tailers
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Mumbai
PUT off by snarled city traffic and a shortage of parking, more Indians are shopping for groceries online, helping e-tailers like Bigbasket.com and Localbanya.com turn in profits while supermarkets are struggling.
The online grocers benefit from low overheads, as they store goods in warehouses outside big cities where commercial rents are sky-high. Some like Bigbasket.com can also charge more for certain items than traditional supermarkets, which means even more profits in a country where all food retailers enjoy margins of as high as 20 per cent on rice and other staples.
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