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CONSUMER: ASEAN BUSINESS

Panasonic eyes region to expand consumer business

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Angela Tan

Angela Tan

Published Mon, Feb 8, 2021 · 09:50 PM

    Singapore

    PANASONIC Corp is eyeing Vietnam, Malaysia, Thailand, and Indonesia as the key markets to drive the growth of its consumer business in the region, banking on a rising middle class and nagging concerns over air quality in South-east Asia.

    "Home, wellness and automotive are the major segments that will drive growth in the segment," said Jake Hirose, Panasonic's managing director for consumer appliances marketing for Asia-Pacific.

    Electronics

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