Penniless Russian gets success in soap
Having failed in bids to join KGB and sell vodka, Siberian man now runs global cosmetics brand Natura Siberica
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Moscow
HE was rejected by the KGB. He couldn't sell vodka to Russians. He went broke. Then Andrei Trubnikov bet on a dish-soap factory and started making shampoo. He is one of Russia's most successful businessmen, at the helm of a global cosmetics brand.
A strapping man who adorns himself in ethnic jewellery and indigenous talismans and decorates his office with wooden masks and fish tanks, Mr Trubnikov serves herbal tea to guests, speaks in a gravely, reverent voice about traditional Siberian shamanism and eschews any hint of business attire.
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