SUBSCRIBERS
P&G looks to gain market share in Asia-Pacific
It leverages digital platforms and TV to raise awareness of its brands and woos new customers with samples
Published Sun, May 29, 2016 · 09:50 PM
Singapore
CONSUMER goods giant Procter & Gamble (P&G), eyeing the fast-growing markets across the Asia-Pacific, wants to put its brands into more homes in the region.
The company's president for the Asia-Pacific Magesvaran Suranjan said the region is viewed as a growth engine for the overall group:
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Jim Beam owner bets on canned vodka cocktails to double revenue
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO
Olam outbids Dreyfus’ sweetened deal for Australia’s Namoi, raises offer to A$0.66 per share
Cordlife served letter of demand, notice of claim from customers
IndoAgri appoints former EDB chairman Philip Yeo as chairman and lead independent director
GSK profit drops 23% in Q1 on higher costs